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Social Media – Photos and Videos; effective?

Social Media – Photos and Videos; effective?

We ask you not to underestimate how effective they are. Because we’re about to prove their importance. In our social media experiments, it’s been proven visuals do better. Somewhere on the internet, we heard someone say text is lame. You and I may not entirely agree with text being lame. However, they think of text as being lame. Perhaps you shall go with the flow just this once. Then, maybe, your social media posts will perform better. We’re afraid you’ll have to cope with their short attention spans.

Any post that is short and concise is a preference of many. Remember that clearly. Be sure to get to the point and you’ll see an improvement in your engagement rate. It only makes sense now that you’ll get more exposure in this way. Posts with more engagements show more often and this is from our experience. Haven’t you heard the saying: “A picture is worth a thousand words”? Because we have. The saying basically means a picture tells you a lot. Can you use a thousand words to describe exactly how somebody’s face looks in some photograph? Probably you can. But isn’t that going to be prove difficult?

Try and think of the situation from their point of view. What if you had an attention span issue? Would you have bothered enough to read a long paragraph? Perhaps not. Because you come across a lot of them. Pictures stand out more, right? Perhaps imagery is not as boring to look at. The same goes for online video. What say you?

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Social Media – Invite your readers to join in!

Social Media – Invite your readers to join in!

Posting content on social media inviting comments is key to getting more engagements. If you don’t ask your fans to share their thoughts, your fans may forget to do so.

Are you comfortable making a video of yourself? Then, if that’s so, make one in which you look at, and speak to, the camera. Because if you do that, the viewer will feel like you’re talking directly to them. Many people like videos and photos and we’ll cover that topic in the next blog entry.

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Facebook Page – Target the right audience!

Facebook Page – Target the right audience!

You may customise Facebook post targeting before publishing. You can publish to certain age groups – which means only the intended people will get to see your content.

But then again, you should make your posts family friendly if you will not use such targeting features, and this is because it’s likely that people of all ages will detect your content in their own news feeds.

In the next post, we’ll tell you the importance of inviting your readers to join in on the discussion!

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Facebook Page – Blocking specific countries

Facebook Page – Blocking specific countries

If you do not want your Facebook page to go global that is no problem. There is a solution for that too. You can find an option in your Facebook page’s settings to block your page from viewers in particular countries.

Next, we will speak of the importance in targeting the right audience.

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Facebook Page – Where’s your audience?

Facebook Page – Where’s your audience?

Facebook Page – Where’s your audience? Where do your people live?

Point number four; where do your Facebook fans live? Let us look at it this way; if you are a USA resident, but all of your fans live in the United Kingdom, your posts would do well at the proper times of the day. You must compare your time zone to the United Kingdom’s and decide when to have your posts published. You need not stay glued to your seat though – you can schedule your posts for later publishing.

Next up, we’ll talk about how to block specific countries.

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Facebook Page – Multilingual posts

Facebook Page – Multilingual posts

Point number three; there is an option in your Facebook page’s settings that makes publishing posts in various languages a breeze! Checked it out yet? No? Then do so! See which languages your fans understand, then use said features. If you’d post in English, adding Japanese translation, all people who would have Japanese selected as their language would see your status update in Japanese, not English. This way, both your English and Japanese fans get to understand you.

In the next post, we determine the importance of trying to know where your fans live.

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Facebook Page – Age groups targeting

Facebook Page – age groups targeting

Point number two; you would be wise to figure what age groups your Facebook fans fall in to. Because if the elderly are a small minority, it would be best not to post anything that isn’t ‘Grandma-friendly.’ However, it’s safest to post content that is family friendly. Moreover, if all of your fans are teens, you should think about publishing more photos. Because teens have a thing for pictures. Who knew? Heh… You don’t say…

In the next article, we’ll show you how to write your posts in multiple languages.

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Facebook Page – Target gender

Facebook Page – Target gender

For point number one, you should publish posts that appeal to women if most of your Facebook fans are female. However, do not forget those of the opposite gender! Because you don’t want to alienate them, either, do you? If most of your fans are men, you would be better off making your content less girly. I will talk about age groups in the next post.

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Facebook Page – The Importance of Insights

Facebook Page – The Importance of Insights

You may use the power of your Facebook Page’s insights to find:

• What percentage of your page’s likes are female or male. Hence, you’ll know which gender to target.

• Which age groups your audience falls in to. Therefore, you can determine to which age group you want to target your content.

• Which languages your fans understand. As a result of that statistic, you can think about publishing posts in other languages.

• In which countries your fans live. Hence, you can think about making some posts country-specific. For example, posting an update wishing the people of Great Britain a good morning will only apply to the people of Great Britain.

Let us talk in detail about how statistics like these can prove to be of use to you in the next couple of posts. First, in the next article, we’ll talk about targeting genders.

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Facebook Page? Read this first.

Facebook Page? Read this first.

First, it is important to know publishing content that appeals to your target audience is key to getting more engagement from your fans. There is a multitude of features available on Facebook. In that case, you’ll do well to look at your insights before even publishing any content. The insights for your page are also your page’s analytics.

We cannot stress enough how important your insights are because that’s the only way you will get statistics for your page. In the next post, we’ll show you the importance of insights.